You’ve designed your masterpiece, but it’s in the closet. A well-crafted public relations campaign helps clients gain awareness that leads to sales. I spent a decade in book publicity and Manhattan PR agencies on international brands such as Glad Bags and Pedigree Food for Dogs. I also helped strategize campaigns and wrote press releases for academia.

Join the party. Everyone’s talking.  Social media is the new water cooler. The more streams of conversation about your product or service, the more exposure. A transparent message is key.

Blogging about social issues or things your consumers are interested in helps put a face on your company, product, or service. Be human.

Auditory, Visual, Kinesthetic.

What type of person are you? How do you learn best? Auditory people enjoy more of a “dialogue” classroom, with lively discussions much like Socrates, Plato, and Aristotle.  Visual students benefit from charts, photos, and videos or demonstrations to watch and learn. Kinesthetic folks learn best by actually doing a task or project.

Can Writing Be Taught?

No and yes. I often make the analogy to tennis. You cannot make someone want to hit a ball. However, once they show that desire, you can coach them to perfect their craft. A writer has to want to express words on paper. A good teacher can help patch the rough spots and guide a student to more effective writing.

Clear Communication

No doubt, the best communicators rise to the top. When students learn to communicate clearly, both in written text and verbally, they often see the benefit in better jobs and more possibilities in life.